Content Requirements

In this article we share the content requirements for running a campaign. We will focus on Facebook, Instagram, Google Search and Google Display.

Facebook

Opportunities, opportunities and more opportunities. Facebook offers multiple options to show your ad to the ideal candidate. Although video is trending, we prefer a mix of videos and photos to fill all advertising spots!

Format	Pointers
Images	Relevant, job related images Recommendable to not use more than 20% of text in images Use the highest resolution available Do not use ‘fake’ buttons	Size: 1100 x 700 pixels File type: JPG / PNG

Video	Relevant, job related images Do not use too many slow-motions Subtitle when needed	Ratio: 9: 16 or 16:9 File type: MP4 / MOV / GIF Preferred length: ±20 seconds

Text	Text: max. 125 characters (text will be cut of and replaced by show more) Headline: max 25 characters Link description: max 30 characters

Instagram

The overview filled with photos through which candidates scroll on a daily base. Also, Instagram Stories are a nice chance to show creativity as a company!

Format	Pointers
Images	Relevant, job related images Use the highest resolution available	Size: 1000 x 1000 pixels File type: JPG / PNG

Video	Relevant, job related images Do not use too many slow-motions Subtitle when needed	File type: MP4 / MOV / GIF Preferred length: ±20 seconds

Stories	Remember: candidates will only see your image - really important to add text! Leave top and bottom part free for Instagram call to actions (e.g. view more)	File type: MP4 / MOV / GIF Preferred length: ±20 seconds
Text	Text: max. 125 characters (text will be cut of and replaced by show more)

Google AdWords Search

Reach active job seekers by making sure you have the most attractive Google Adwords Search ad.

Format	Text	Pointers
No image	Heading one: max 30 characters Heading two: max 30 characters Link path one: max 15 characters Link path two: max 15 characters Description: max 90 characters	Relevant, job text No company name in heading one or heading two.

Google AdWords Display

Placings differ from blogs or in between articles on news sites, therefore we need a lot of different sizes. We prefer animated banners, but it is possible to use static ones.

Format

Pointers

Banner set

Preferably animated
Animations not longer than 30 seconds
Make use of clear ‘call to actions’
Always include ‘job title’ and ‘company’
Always check image quality

Sizes:

300 x 250 pixels

320 x 50 pixels

728 x 90 pixels

300 x 600 pixels

468 x 60 pixels

160 x 600 pixels

88 x 31 pixels

300 x 100 pixels

Formats:

HTML5

JPG / PNG

File size:

Max. 150kb