In this article we share the content requirements for running a campaign. We will focus on Facebook, Instagram, Google Search and Google Display.
Opportunities, opportunities and more opportunities. Facebook offers multiple options to show your ad to the ideal candidate. Although video is trending, we prefer a mix of videos and photos to fill all advertising spots!
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Images |
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Size: 1100 x 700 pixels File type: JPG / PNG |
Video |
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Ratio: 9: 16 or 16:9 File type: MP4 / MOV / GIF Preferred length: ±20 seconds |
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The overview filled with photos through which candidates scroll on a daily base. Also, Instagram Stories are a nice chance to show creativity as a company!
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Images |
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Size: 1000 x 1000 pixels File type: JPG / PNG |
Video |
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File type: MP4 / MOV / GIF Preferred length: ±20 seconds |
Stories |
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File type: MP4 / MOV / GIF Preferred length: ±20 seconds |
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Google AdWords Search
Reach active job seekers by making sure you have the most attractive Google Adwords Search ad.
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Google AdWords Display
Placings differ from blogs or in between articles on news sites, therefore we need a lot of different sizes. We prefer animated banners, but it is possible to use static ones.
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Banner set |
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Sizes: 300 x 250 pixels 320 x 50 pixels 728 x 90 pixels 300 x 600 pixels 468 x 60 pixels 160 x 600 pixels 970 x 90 pixels 120 x 600 pixels 336 x 280 pixels Formats: JPG / PNG AMP-HTML File size: Max. 150kb |
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LinkedIn ads helps you reach your ideal candidates on the world’s largest professional network. With LinkedIn you will be able to reach highly relevant audience of the white collar market.
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Images (Landscape) |
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Image (Square) |
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Image (Vertical) |
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Videos |
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