Content Requirements

In this article, we share the content requirements for running a campaign. We will focus on Facebook, Instagram, Google Search, Google Display, and LinkedIn.

Facebook

Opportunities, opportunities, and more opportunities. Facebook offers multiple options to show your ad to the ideal candidate. Although the video is trending, we prefer a mix of videos and photos to fill all advertising spots!

Format	Pointers	Dimensions & Files
Images	Relevant, job-related images Use the highest resolution available Do not use ‘fake’ buttons	Recommended Size: 1000 x 1000 pixels Minimum size: 600 x 600 pixels File type: JPG / PNG Ratio: - 1:1 (square) - 7:5 (landscape) - 5:7 (portrait)

Video	Relevant, job-related videos Do not use too many slow-motion videos Subtitles where needed	Ratio: 9: 16 or 16:9 File type: MP4 / MOV Preferred length: ±20 seconds Max. file size 120MB

Stories	Remember: candidates will only see your videos - really important to add text! Leave the top and bottom parts free for Instagram call-to-action buttons (e.g. Learn More) Note: Only videos are accepted!	File type: MP4 / MOV Preferred length: ±20 seconds
Text	Text: 125 characters with a maximum of 350 Headline: 40 characters with a maximum of 80 Link description: 30 characters with a maximum of 125

Instagram

Instagram is a platform that millions of people visit on a daily basis. Many potential candidates are scrolling through their feed every day. Also, Instagram Stories are a nice chance to show creativity as a company!

Format	Pointers	Dimensions & Files
Images	Relevant, job-related images Use the highest resolution available	Recommended Size: 1000 x 1000 pixels Minimum size: 600 x 600 pixels File type: JPG / PNG Ratio: - 1:1 (square) - 7:5 (landscape) - 5:7 (portrait)

Video	Relevant, job-related videos Do not use too many slow-motion videos Subtitles where needed	File type: MP4 / MOV Preferred length: ±20 seconds Max. file size 120MB 4:5 ratio

Stories	Remember: candidates will only see your videos - really important to add text! Leave the top and bottom parts free for Instagram call-to-action buttons (e.g. Learn More) Note: Only videos are accepted!	File type: MP4 / MOV Preferred length: ±20 seconds
Text	Text: character limit is 2200. The first 125 characters will be visible and the rest will be shown by clicking "Learn More".

Google Search

Reach active job seekers by making sure you have the most attractive Google Adwords Search ad.

Format	Text	Pointers
Body	Headlines: maximum 30 characters Description: maximum 90 characters	Relevant, job text Avoid using trademarks Avoid using punctuation and symbols (e.g !@#)

Google Display

Banner placements are different between various websites or articles on news sites, therefore we need a lot of different sizes. We recommend using animated banners, but it is also possible to use static ones.

Format	Pointers	Dimensions & Files
Banner set	Preferably animated Animations no longer than 30 seconds Make use of clear call-to-action buttons Always include ‘job title’ and ‘company’ Always check image quality Required: The banners need to be in the format of a zip.file. Not only the map needs to be a zip.file but also the banners itself.	Dimensions 300 x 250 pixels 320 x 50 pixels 728 x 90 pixels 300 x 600 pixels 468 x 60 pixels 160 x 600 pixels 970 x 90 pixels 120 x 600 pixels 336 x 280 pixels Formats AMP-HTML File size Max. 150kb
Text	Type of campaign: 17 characters Subtitle: 75 characters Title: 55 characters Call to action: 15 characters Tags: 20 characters
Logo		Minimum logo size: 512 x 128 pixels. Maximum file size: 5120 KB.

LinkedIn ads help you reach your ideal candidates on the world’s largest professional network. With LinkedIn, you will be able to reach a highly relevant audience of the white-collar market.

Format	Pointers	Size
Image (Landscape)	Deliver message with graphics, people, and text that extend attention span	Minimum: 640 x 360 pixels Maximum: 7680 x 4320 pixels Recommended: 1.91:1 - 1200 x 628 pixels

Image (Square)	Capture & maintain attention with visual storytelling	Minimum: 360 x 360 pixels Maximum: 4320 x 4320 pixels Recommended: 1:1 - 1200 x 1200 pixels

Image (Vertical)	Remember: candidates will only see your image - really important to add text!	Minimum: 360 x 640 pixels Maximum: 1254 x 2400 pixels Recommended: 1.91:1 - 1200 x 628 pixels 2:3 - 600 x 900 pixels 4:5 - 720 x 900 pixels
Videos	Name (optional): up to 255 characters Introductory text (optional): up to 600 characters Length: 3 sec. to 30 min. Tip: most successful less than 15 sec. File size: 75 kb-200 MB. File format: MP4. Frame rate: less than 30 FPS	Width: between 640-1920 pixels, height: 360-1920. Aspect ratio: between 1.778-0.5652
Text	Ad name (optional): 255 characters Headline: 70 characters Introductory text: 150 characters Description (LAN only): 70 characters. Only required if using LinkedIn Audience Network (LAN).