Which custom question can I ask in my Leadform?

As part of Facebook's Advertising Policies, we recommend you to pay close attention to the custom questions you would like to create. Below you find the topics Facebook will not allow and our recommendations for custom questions.

Topics prohibited by Facebook

  • Account numbers such as: frequent flyer numbers or tv/telephone provider account numbers. 
  • Criminal or arrest history
  • Financial information such as: credit or debit card numbers, bank account numbers, routing numbers, credit score, net worth, income, bankruptcy status and debt status
  • Government-issued identifiers such as: social security numbers, drivers licence numbers, photo identification numbers, passport numbers and military ID numbers
  • Health information such as: current or previous physical or mental conditions either directly or within the family, medical treatments or side effects experienced from medication, or information about medical conditions or disabilities
  • Insurance information such as: insurance company name, plan details, usage or policy numbers
  • Race or ethnicity
  • Religious or philosophical beliefs
  • Sexual orientation or information about the sexual life of the individual, including sexual history, whether the individual has engaged in group or same-sex activity, or which gender(s) the individual prefers to date
  • The same or substantially similar information to the questions available in the prefilled questions field. So do not ask for the same information again. 
  • Trade union membership status, including whether the individual is a union member or to which union they belong
  • Login information to any service, including usernames or passwords to new or existing accounts
  • The date of birth for a child

Tip! Stay away from any questions where you are asking for a number as response

Prefilled questions

The available prefilled questions as mentioned above are: 

  • E-mail 
  • Full name
  • Phone 
  • Country 

Recommended questions

The listed below are an example of custom questions that are able to obtain more information regarding work experience or motivation without asking for numbers.

  • Do you have experience? If so, what kind of experience? 
  • Which education degree did you obtain? 
  • Do you have experience with managing a team? 
  • Did you obtain a relevant education? If so, which one? 
  • Did you previously work in a similar job?
  • Do you have experience with MS Office? 
  • What are you looking for in a job?