Why Google Ads and what are the differences between Display and Search

In this article we will discuss Google Ads and what the differences are between Display and Search. Moreover, the important measurement tools and average CPC and CTR.

Why do we use Google Ads?

Google Ads is used by many people on a daily basis and is one of Wonderkind’s main channels. You can control your costs with Google Ads because there is no minimum, and you can choose how much you spend per month, per day, and per ad. Google Ads also makes you pay only for ads people click on. Taking this into account, you get a high return on investment as you can identify areas in your campaigns that are doing well. You can get quick, straightforward results, and reports of your campaign with specific targeting and you can also manage your campaigns really easily with the tools available, so continue reading to get to know more. 

Google Display vs Google Search 

To understand which channel you should choose to get the best performance, it is important to understand the difference between Display and Search. 

Google Display

Google Display is an advertising method on internet websites, apps, or social media, through banners or any other form of advertising such as images, videos, etc. Display ads are mainly aimed at building brand awareness on websites.

Google Search

Google Search ads is a method of placing online advertisements on web pages that show results from search engine queries. Search ads excel at driving high-intent, targeted searches that are likely to convert.

Important measurement tools 

CPC: Cost per click (CPC) is an online advertising revenue model that websites use to bill advertisers based on the number of times visitors click on a display ad attached to their sites.

CTR: Click-through rate is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.

  Google Display Google Search


Lower CPC 

Lower CTR 

Simple set up and management


More complex set up 

Initial cost to set up higher 

Higher CPC 

Higher CTR

Wonderkind average CPC and CTR 

Average CPC Google Search: €1,05

Average CPC Google Display: €0,18

Average CTR Google Search: 2,04%

Average CTR Google Display: 1,81%